Intel is changing its view on how it upgrades chips.

Rather than tying chip upgrades directly to the manufacturing process involved, Intel will look at delivering a sustained set of performance upgrades with each new chip architecture.

“We’re going to be focused more on the generation by the amount of performance increment it will give us,” said Venkata Renduchintala, president of Intel’s Client and Internet of Things businesses and its Systems Architecture Group. “I don’t think generations will be tagged to node transitions.”

The performance benefits will matter more, and the process technology that lives underneath is going to be less conspicuous, Renduchintala said.

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Intel will change its approach to PC chip upgrades