Mozilla yesterday unveiled a new logo for the company and foundation, one that includes typographical elements of a standard URL to “design the language of the Internet into our brand identity.”
The move dismissed the old dinosaur image and “Mozilla” typeface that the organization had relied on for decades.
Mozilla’s new logo — the characters “moz://a” with the colon and two slashes nabbed from a traditional URL — was one of several semi-finalists revealed in August. The logo submissions that didn’t make the cut included a large M, another that resembled origami, and a third that evoked a hieroglyph or petrograph.
“We want to be known as the champions for a healthy Internet,” wrote Mozilla’s creative director, Tim Murray, on the organization’s website, as he explained the need for a new branding logo. “Because we are so committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we’ve designed the language of the Internet into our brand identity.”
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