Mayer: not so much leaving Yahoo, as taking it with her?



Marissa Mayer is getting ready to say goodbye to Yahoo’s board, but not necessarily to the Yahoo brand.

The company said in a U.S. Securities and Exchange Commission filing Monday that it will shed almost everything that makes it Yahoo, including its name, when its deal with Verizon closes.

If you’re a Yahoo shareholder, you might notice the difference, but for Yahoo users, the consequences of Monday’s filing are minimal.

Yahoo the company has two major assets: a worldwide network of internet portals, and a 15 percent stake in Chinese internet giant Alibaba worth many times that. When a plan to sell off the Alibaba stake ran into tax complications, the company pivoted, instead striking a deal to sell its portals, its brand — almost everything but the Alibaba stake, in fact — to Verizon.

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