One of the big problems for retailers is that Amazon, and other online retailers, are stealing their business. One of the massive advantages online companies have is the capability to fully analyze shoppers and then apply what is learned to increase sales.
For the most part retailers know only what people buy, not what they looked at and passed on. One of the most troubling things they don’t know is when people look at something in a store and then choose to buy it on Amazon, a behavior that has particularly harmed firms like Best Buy in the U.S.
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