The internet of things (IoT) presents an opportunity for enterprises to rewrite the rules of their industry. The potential upside is massive: According to research firm Gartner, there will be nearly 20 billion devices on the IoT by 2020, and IoT product and service suppliers will generate $300 billion+ in revenue.

By bringing together sensors, connectivity, cloud storage, processing, analytics and machine learning, IoT may well transform countless industries, from healthcare to manufacturing to utilities, transit, government and more. But IoT is still in its early days. Creating and executing an IoT strategy for your organization is no mean feat, says John Rossman, author of The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies.

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10 principles of a successful IoT strategy