Are links on other websites that point to your site an important Google-search ranking factor?
The answer used to be blatantly obvious, and for some, it still is. Google, however, made major changes to its search engine algorithm during the past few years. The company also changed the way it displays search results. Then there are mobile search results, which can be different from desktop results, the possible impact (or not) of social media shares, the emergence of Google’s RankBrain artificial intelligence (AI), and many other factors that come into play.
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