Microsoft said Thursday that it has acquired Beam, a livestreaming service that also allows users to collectively control and affect gameplay as it happens.

Terms of the deal were not disclosed. Beam will become part of Microsoft’s Xbox team, Matt Salsamendi, the founder of Beam, wrote in a blog post.

Livestreaming video across YouTube has become a cottage industry in itself, as streamers discuss a variety of topics including fashion, sports, and technology. Streaming video games is one of the most popular niches, as minor celebrities including PewDiePie and Jeffrey Shih stream their exploits online to literally millions of viewers.

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