Instagram Stories is Facebook’s most obvious shot at Snapchat



Facebook has been after Snapchat and its huge userbase of teens for years, but nothing can slow the growth of the super-popular ephemeral messaging app. As the old adage goes, if you can’t beat ’em or buy ’em, take their best features and put them in your own product. This time, Facebook is blatantly copying Snapchat Stories and adding an identical feature to Instagram that starts rolling out to iOS and Android on August 2. It’s called Instagram Stories. Yep.

Like Snapchat Stories, Instagram Stories allows you to shoot and share photos and videos in a story that vanishes after 24 hours. You can up your creativity game by adding text, drawings, or emojis. The new feature is in a separate tab from your main feed, which you can continue to share images to as normal. Instagram will put updated stories from people you follow in a bar at the top of your feed so you won’t miss a new post. Perhaps Stories is the solution to Instagram’s unpopular algorithmic feed, which decides on your behalf which images to surface in your main feed.

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