Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns.
However, thanks to the internet and social media, startups and small business don’t have to spend a lot of money (or even any money, in some cases) to generate positive buzz about their products and services. They can just use one or more of the following 10 cost-effective digital PR strategies.
1. Sign up to be a source on Help a Reporter Out (HARO). “Subscribe to HARO,” says Kyle Peterson, partner at Clement|Peterson, a tech PR agency. “The free service will send you three emails per day listing articles that journalists are currently working on – and the sources they’re seeking to complete the story. Just be sure to respond quickly when a request fits your area of expertise (and HARO covers just about all industries), since there could be plenty of competition.”
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