Daimler’s Mytaxi and British firm Hailo, both ride-sharing companies, have merged to form what is being described as Europe’s largest taxi hailing company with 70 million passengers and 100,000 registered taxi drivers in over 50 cities across nine countries.
Subject to approval of European regulatory authorities, the newly formed company will operate under the Mytaxi brand, with headquarters in Hamburg, Germany. All Hailo operations in UK, Ireland, and Spain will be rebranded by mid 2017, the companies said Tuesday.
The financial terms of the deal were not disclosed.
Mytaxi and Hailo describe themselves as “taxi e-hailing” companies as they work with registered taxis rather than informal drivers offering their services. Uber has expanded fast in Europe but has fallen foul of local regulators in some countries.
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