The rise of platforms that let you shop strangers’ closets has been quick, but most of these social commerce sites are limited to women’s clothing and accessories. Five-year-old Poshmark, one of the biggest players, is becoming more egalitarian with the addition of men’s and children’s items this week.
Poshmark works by letting buyers customize their preferences to a T, so they’ll only see items they would actually buy, and in the right size. That personalization engine had to be radically overhauled to make sure the site’s existing users wouldn’t suddenly start seeing unwanted kids’ or men’s clothes in their main feed of recommended items.
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