For SEO, links are even more important than you think



It’s a rare business today that doesn’t take at least some steps to optimize its website for search-engine rankings, but how best to do that remains an open question. A new study published Wednesday suggests that inbound links — those leading from other websites into your own — are even more critical than you may think.

Search engine optimization, or SEO, essentially refers to all the things you can do to give your website the best possible placement in unpaid search results. If you sell widgets, you want your page to place as close as possible to the top of Google’s results when someone searches on the term “widgets.”

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