ASA Ban Three UK’s Misleading Mobile “all-you-can-eat data” Adverts

Mobile operator Three UK’s long standing promotions of “all-you-can-eat data” on their top 4G tariffs have been branded “misleading” by the Advertising Standards Authority (ASA) after two people complained that restrictions were applied to their use (e.g. Tethering cap). Several website promotions and an online display advert, all of which featured the promise of “all-you-can-eat […]

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