Privacy Shield has a new detractor, and that spells bad news for businesses built on the transatlantic transfer of personal data.

The Privacy Shield agreement is intended to protect the privacy of European Union citizens when their personal information is processed in the U.S., but it has found few supporters since the European Commission unveiled an unfinished draft of the agreement in January.

Even after the Commission published further details, in April, the critics continued to pile on. Last month, national data protection authorities from across the EU said it still needed significant work, and last week the European Parliament said it too is unsatisfied.

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Privacy Shield needs improvement, says EU privacy watchdog