EU prepares to end geoblocking in online sales of goods and services



Whether they’re delivered in parcels or in data packets, goods and services should be available to all European Union citizens wherever they live.

That, in a nutshell, is the purpose of a long-promised host of new legislative proposals unveiled by the European Commission on Wednesday as part of its plan to make the EU a “digital single market.”

Among the proposals is a ban on unjustified geo-blocking, or using a citizen’s location as an excuse not to deliver digital services or sell them physical goods.

But forcing companies to deliver without discrimination “is like putting a sticking plaster on a broken leg,” according to John Higgins, director general of industry lobby group Digital Europe.

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