Country as a service: Estonia’s new model



Nations have a responsibility to increase the well being and wealth of their residents. As in the private sector, one of the key factors influencing a state’s ability to pursue this goal is the number of customers (people and businesses) that it can generate or attract. Historically, states have tried to maximize their number of customers by promoting population growth, entrepreneurship and immigration.

Estonia realistically has little chance of succeeding with those approaches. But in an increasingly digital world, its experience in enhancing the lives of its citizens with digital services could translate to virtual growth, which in many ways could be better than the real thing.

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