Like many others, Bob Liodice is angry: He’s had enough of being robbed by online advertising.
He’s the president and CEO of the Association of National Advertisers (ANA), which estimates that online advertising fraud could top US$7 billion this year.
Liodice and other industry figures are so angry about advertising fraud that they’re hoping to stamp it out with a new certification program.
“Certified Against Fraud” is the brainchild of the Trustworthy Accountability Group (TAG), of which the ANA is one of the founders. It plans to award seals to advertising buyers, sellers, and intermediaries that meet its anti-fraud requirements.
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