ASA UK Bans Sky Broadband’s 99.9% Core Network Reliability Claim

By GIXnews

A complaint by Virgin Media has prompted the UK Advertising Standards Authority (ASA) to ban Sky Broadband’s apparently “misleading” claim of being able to offer “99.9% core network reliability“. The issue stemmed from a promotion on Sky’s website, which boldly headlined with “99.9% SKY NETWORK RELIABILITY” and added that Sky delivered “super reliable, totally unlimited […]

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