Lycamobile UK’s False Unlimited 4G Mobile Data Ad Banned for a Third Time

Mobile operator Lycamobile UK appears to have become a serial offender after the Advertising Standards Authority (ASA) banned, for a third time no less, a “misleading” promotion on their website that claimed to offer “UNLIMITED DATA NOW WITH 4G” when in fact the data usage was effectively capped to just 5GB (GigaBytes). A nearly identical promotion […]

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